How CelerData optimized its GTM motion to drive a 75% increase in signal-sourced pipeline

One of my proudest achievements at #CelerData / #StarRocks was contributing to the success of our community qualified leads (#CQL) initiative within the #GTM strategy. Here is my quote from the #CommonRoom customer reference at https://www.commonroom.io/customers/celerdata-optimized-go-to-market/

“The typical buyer journey isn’t linear anymore,” said Albert Wong, Head of Community, Developer Relations, and Technology Partners. “Buyers can come from many different places. And what we’re trying to do is get smarter about the way we focus our attention. Instead of just focusing on large accounts or website visits, we look at behaviors that tell us someone is the right type of customer for us to contact at the right time.”